Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08661_Field_TCGG T426.txt

Text File | 1996-04-10 | 1KB | 16 lines

Ong’s Ramus , it will be possible to use these three great
studies to give an entirely new understanding of the events
that make up the Gutenberg galaxy. As might be expected, the
printed book was a long time in being recognized as anything
but a typescript, a more accessible and portable kind of
manuscript. It is this kind of transitional awareness that in our
own century is recorded in words and phrases such as
“horseless carriage,” “wireless,” or “moving-pictures.”
“Telegraph” and “television” seem to have registered a more
direct impact than mechanical forms such as typography and
movies. Yet it would have been just as difficult to explain the
Gutenberg innovation to a man in the sixteenth century as it is
now to explain the utter diversity of TV and film images. Today
we like to think that there is much in common between the
mosaic image of television and the pictorial space of the
photograph. In fact, they have nothing in common. Neither did